Brand Story
Celimax was first established in 2019 and started as a small company with a single product: Our Jiwoogae Heartleaf BHA Peeling Pad. However, along with our devoted and loyal community, celimax was able to grow into a global skincare brand that offers solutions to many skin concerns all around the world.
We like to call ourselves a brand built on communication. All of our products are developed based on surveys and interviews conducted with thousands of customers. Over the past years, we have collected more than 60,000 unique stories from our community, and these opinions are all reflected in our current catalog and practices that promote healthier skin.
We believe in creating a product that the customer can trust and continue to use over an extended period of time. We take great pride in having recurring customers. We do not chase trends nor strive for a miracle ‘viral’ formula that will die down rapidly and quietly; we want to create products that our customers can use for life.
Listen, Study, and Respond with a Better Skin
Starting with your voices, we create what your skin needs.
Let us be a trustworthy companion on your skincare journey.